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How does the fair by share concept work for companies?
Companies share part of their profits directly with consumers – so consumers are on the same level as the shareholders, whose main goal is to participate in profits.
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Customer Loyalty
Thereby the companies are creating most loyal customer you can think of. Where will customers spend their money? Of course in THEIR company sharing profits with them.
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A vivid symbiosis leads to a positive cycle
Companies benefit from loyal customers through higher revenues and thereby profits - as compensation they give a piece of the bigger pie to consumers which in return have more money to spend. A positive cycle is initiated.
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Increased customer loyalty
Where do you prefer to shop? In the company, which is sharing profits with you or to a competitor? There is probably no greater customer loyalty imaginable than the customer being part of the business.
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fair by share customer base
Companies that join the fair by share concept not only find it easier to attract new customers, but also to expand the existing customer base of fair by share.
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Lower marketing expenses
Consumers know their own company and do not have to be convinced of this by costly marketing measures. This significantly reduces the costs of companies. Henry Ford's concern, expressed by the following quote, seems to be debunked: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half“.
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Better references / consumer ratings
fair by share and the concept of ownership ensure that consumers identify with the company. Accordingly, customers will rate “their” company positively and, in particular, recommend it to friends. Therefor a new consumer basis can be approached without additional financial expense for the company.
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Unique Selling Point
Particularly in the early days, this concept provides a unique selling proposition vis-à-vis competitors. Today, the customer is confronted with an almost endless variety of products and choices, with which they are often overwhelmed.
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Strengthening Consumer Purchasing Power
As we have shown in our book, it is predominantly private consumption that fuels the economy. By participating in profits, consumers have higher incomes and can spend more. This increased purchasing power will again benefit companies and thus also consumers (similar to a tax reform). A positive cycle is set in motion.
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Higher economic growth
Our concept is closely linked to more equitable distribution. As has been shown in detail, a more equitable distribution leads to increased economic growth. All the cornerstones presented above inevitably lead to the next point, which makes the heart of the CEOs beat faster.
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Higher sales and higher profits
As consumers identify with their company, they will spend their money here. This will increase the sales and consequently the profit (due to lower marketing expenses) of the company.
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Financing nature
By offering more long-term / permanent participations (“golden tickets”) to consumers a start-up financing may take place as well. Initially, consumers are likely to pay higher prices for the product and thus enable a successful product launch. In return, they receive a long-term stake in the company. External financing through banks, for example, is necessary to a lesser extent or not at all.
Simply contact us and we will discuss everything further.
fair by share does not collect any data on customer - see (data protection). Over fair by share-platform it is possible that messages are being delivered directly to customers.
This task is directly performed by fair by share.
